Enterprise in Action

JA Enterprise in Action helps students understand the principal characteristics of the U.S. economic system and the role of business in it. The activities reinforce economic concepts taught in U.S. history, state history, and civics courses. Students learn the steps in organizing a business and producing and marketing a product. They also study the social responsibilities of business and the role of government in the U.S. economy.

JA Enterprise in Action begins with the students examining their role as consumers. The students need to see that their choices drive what goods and services businesses produce and how they produce them. With this background, the students are ready to explore how businesses are formed. They discover how the U.S. economic system’s foundations of private property, competition, and the price system affect business operations. They also learn that businesses add marketable value to their goods and services in an effort to make a profit, which is their incentive for doing business. The students also see how social responsibility affects businesses, and they learn the role of government in our economy. Indeed, JA Enterprise in Action is about how businesses interact with individuals (households) and government in a circular flow of money, goods, services, and labor that comprise the U.S. free enterprise or market system.

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